NATLE Winter Meeting
February 11-13, 2012 – Arizona Biltmore – Phoenix, Arizona

President
Maresa T. Fawns, Executive Director
Kentucky Justice Association

Program Chair
Jason T. Porter, Chief Operations Officer
Ohio Association for Justice

PROGRAM OVERVIEW
The 2012 Winter Meeting focuses on membership development and communications and features a full-day workshop led by Sarah Sladek, a nationally recognized expert in growing association membership and revenue. The format for most sessions will be interactive and in-depth, with everyone participating. Bring samples of your own handout materials relating to any of the program topics to share with your colleagues. We will have a Take One table designated for materials. Download program here.

Saturday, February 11
10:00am – 4:30pm The End of Membership as We Know It - A Membership Workshop Presented by Sarah Sladek, Founder, XYZ University
Sponsored by Summit Pharmacy and Workers' Injury Law & Advocacy Group
Sarah Sladek is a nationally recognized expert in association membership and organization sustainability through the understanding of generational gaps and demographic shifts. As many NATLE organizations primarily consist of older members, Sarah’s workshop will focus on how to engage not only the next generation, but generations to come. The first 30 NATLE registrants will receive a free copy of Sarah’s first book, The New Recruit.
12:00pm - 1:30pm Lunch Sponsored by Counsel Financial
6:00pm AAJ Opening Reception
7:00pm Dinner Sponsored by The James Street Group and TrialSmith

Sunday, February 12
8:00am – 9:00am Breakfast Sponsored by the American Association for Justice
9:00am – 10:00am AAJ Update by Linda Lipsen, CEO
10:00am – 10:30am Creating a Big Dollar Brand on a Small Budget - Jason T Porter, Chief Operating Officer, Ohio Association for Justice
10:30am – 12:00pm Build-a-Brand Workshop
12:30pm – 2:00pm AAJ Town Hall Luncheon featuring Jim Messina, Obama for America Campaign
2:15pm – 4:00pm Best Practices in Membership, CLE and Association Marketing
Registrants will be asked to complete a brief survey prior to the meeting and then participate in this interactive session by presenting a successful marketing initiative they have implemented in their own association.
9:00pm AAJ New Lawyers Party

Monday, February 13
9:00am – 9:30am Utilizing the Best Delivery Vehicle for Your Marketing - Kent Hughes, CAE, President & CEO, TrialSmith
9:30am - 10:00am Effective Emails for Marketing - Nathan Pittman, Director of Public Affairs, Arkansas Trial Lawyers Association
10:00am – 11:00am Message Received: Effective Marketing Strategies as Reported by TLA Attorney Members - Frank L. Gallucci, III, Ohio; Jay A. Urban, Wisconsin; Brian Nettles, Nevada
11:00am – 12:00pm Session to be Announced
12:00pm Adjourn

Why You Need to Register With NATLE and AAJ
In addition to registering for the NATLE meeting, it is important to also register with AAJ, which is complimentary for NATLE association staff and guests. This will ensure an AAJ name badge, entry to the exhibit hall and tickets to AAJ events. To register with AAJ, complete the registration form found here and fax to 202.625.7313.

The NATLE meetings will take place at the Arizona Biltmore where the AAJ meetings are being held. We have arranged for a block of sleeping rooms at the Embassy Suites Phoenix-Biltmore at the discounted rate of $189.00/night. The Embassy Suites Phoenix is located less than a mile from the Arizona Biltmore and shuttle service will be available to take you to and from the meetings.

Embassy Suites Phoenix-Biltmore
2630 East Camelback Road
Phoenix, AZ 85016
602-955-3992

Arizona Biltmore
2400 E Missouri Avenue
Phoenix, AZ 85016
800.950.0086

Cancellations received by January 31 will receive a full refund. Cancellations after this date will be refunded at 50% of the registration fee paid.