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Saturday, July  20

2:00p – 3:30p

Executive Committee


7:00p – 9:30p

AAJ Opening Reception at the Exploratorium, Pier 15

Sunday, July 21

8:00a 8:30a

NATLE Registration


8:30a 8:45a

Welcome to San Francisco!

President Suzanne Keith,

Executive Director, Tennessee Association for Justice


8:45a 9:45a

Membership on the Rise: Successful Case Studies

Paul Dullea, Executive Director, and Kaleigh Hickey,

Membership & Special Events Coordinator, Massachusetts

Academy of Trial Attorneys; Victoria Coolbaugh, Executive

Director, and Julie Ostrovsky, Development Director, Nevada

Justice Association; Stuart Zanville, Executive Director,

Consumer Attorneys Association of Los Angeles


9:45a 10:00a



10:00a 11:30a

Refocus with Rodney Jew: A New Approach to Thinking Critically About Your Communications

Rodney Jew, Litigation Strategist, CDS Strategy Consulting


11:30a 12:30p

Road to Relevance: 5 Strategies for Competitive Associations with Harrison Coerver, President, Harrison

Coerver & Associates


12:30p 2:00p

AAJ PAC Town Hall Luncheon (Hotel Nikko)


2:00p 3:30p

Road to Relevance Continues


3:30p 3:45p

Learn about the Pound Civil Justice Institute with

Kathryn H. Clarke, Esq. President


3:45p 4:00p

Let’s End Distracted Driving

with Joel Feldman, Esq., Founder,


4:00p Adjourn


6:00p – 9:00p

California Reception at the Yerba Buena Center for the Arts


9:00p 1:00a

AAJ New Lawyers Division Party

Monday, July 22

8:50a – 9:30a

11 Ways to Cut Through the Communications Clutter
featuring the findings from the 2013 Association Communications Benchmarking Report with Charles Popper, Vice President of Association Relations, Naylor

9:30a – 10:10a

Going Mobile and Measuring Member Engagement

with TrialSmith President & CEO, Kent Hughes, CAE


10:10a - 10:40a

iPad Productivity: Tips & Tricks for the Association

User with Ashley Hodak Sullivan, Marketing & Communications Project Manager, Maryland Association for Justice


10:40a - 11:10a

Selling Corporate Sponsorships with Allister Wesson

Director, Partnership for Justice Fund, New York State

Trial Lawyers Association


11:10a – 11:50a

Creating a Culture of Giving in Your Organization
Dan Burkhardt, Executive Director and General Counsel, Bar Association of San Francisco; Suone Cotner, Deputy Director, Washington State Association for Justice


11:50a – 12:20p
What Generation XYZ Expects from Your Association—the “New Millennium” 
WSAJ Membership Research with Jeff Boyd, President, Boyd Trial Consulting, Seattle, WA

12:30p – 2:00p
AAJ PAC M Club Luncheon with Delaware Attorney General Beau Biden (Hotel Nikko)


2:00p – 4:00p

Visit the AAJ Exhibit Hall Meet prospective exhibitors, advertisers and sponsors. Bring media kits!


4:00p – 5:00p

AAJ Reception for NATLE Members


6:30p – 8:00p

Dinner for Attendees at First Crush


Tuesday, July 23


8:30a – 8:45a

Public Justice: Righting Wrongs with Jack Landskroner
Landskroner Grieco Merriman, LLC, President of Public Justice


8:45a – 9:30a

Media Training: Delivering the Best Message with Michelle Kimmel

Press Secretary, AAJ


9:30a – 10:00a

AAJ Update with J. Burton LeBlanc, IV, AAJ President-Elect and Linda Lipsen, AAJ Chief Executive Officer


10:00a – 11:30a

NATLE Business Meeting


Noon – 2:00p

AAJ Membership and Awards Luncheon (Hilton San Francisco)

Join your colleagues in honoring Bill Clark, Tiffany McGee and Larry Shannon as they receive the AAJ Partnership Award.


2:00p – 3:00p

Concurrent Sessions: Executives Only: Survive and Advance

Coordinated by Jack L. Harris, Executive Director, Virginia Trial Lawyers Association and featuring Jane R. Bailey, Executive Director, Michigan Association for Justice; Maresa Taylor Fawns, Executive Director, Kentucky Association for Justice; and Richard M. Taylor, Jr., Chief Executive Officer, North Carolina Advocates for Justice 

Professional Staff Only: Deep Dive Discussions

Coordinated by Justin Bailey, Deputy Director, Alabama Association for Justice


3:00p – 3:30p

Rapid Fire Hot Tips


NATLE Annual Meeting Adjourns See you next year in Baltimore!


9:00p – 11:00p

AAJ Closing Reception